Zino Davidoff, History of Davidoff

Zino Davidoff was born in 1906 in Kiev. His parents were either cigar merchants in Kiev. Finishing school in 1924, he went to Latin America to learn about the tobacco trade. Returning to Switzerland around 1930, he took over his parents’ shop. Zino was particularly successful in marketing the Hoyo de Monterrey Châteaux Series of Cuban cigars created for Zurich cigar distributor A Dürr Co. in the 1940s and named after great Bordeaux wines. Around this time, Zino is also credited by many as having invented the first desktop cigar humidor, in order to preserve cigars at the same conditions of humidity and temperature under which they were rolled in Havana. Davidoff also had success writing several books on cigar smoking and Cuban cigar brands.

In the year 1967 Cuba’s State monopoly company Cubatabaco, contacted Davidoff to manufacture personal branded Cigar for their store. Consequently a factory was established in Havana and same sized cigars were manufactured. In 1970 a mild cigar was introduced in the market. To mark 80th birthday of Zino 80 Anniversaries cigar was introduced. In the year1982 ChateuYquem was introduced, which was discontinued after the intervention of the original owners of the brand.

Over the years Davidoff brand has acquired great goodwill, which resulted into Imperial Tobacco acquiring all world rights of Davidoff cigarettes trade marks from its owners Tchibo Holding AG. Imperial Tobacco Group and has been the licensed to own and deal with world over Davidoff cigarette trade mark since its acquisition of Reemtsma in 2002.

Oettinger Davidoff Group is owner of worldwide Davidoff trademark for tobacco products except cigarettes. Davidoff cigars are being manufactured in the Dominican Republic, under the agreement with cigar blender. Davidoff has also added an Aniversario series, a Millennium series, and a Special series of Figurados to its lineup, along with numerous limited edition and yearly special releases. Davidoff also produces a line of cigars known as “Zino” and a line of cigarillos.

Zino Davidoff was a man with a sense for essentials, who understood enjoying the moment, and who made this enjoyment a philosophy. Since the beginning of the last century Zino Davidoff’s philosophy has been recognized and greatly appreciated. It’s the real things in life that make it worth living.

Zino Davidoff had a great sense of humour and a well-developed feeling for the beautiful things in life. An artist; who understood people, and respected them. Who never lost sight of his purpose; to enrich life through enjoying its good things.

Who even as a successful businessman remained true to himself and to his principles. Zino Davidoff believed in simplicity, in the complete enjoyment of life. People who knew Davidoff knew this. They came from all over the world to share his philosophy, to enjoy his finest, purest cigars. They understood what Zino Davidoff meant when he said: “Smoke less, but better and longer – make a cult of it, even a philosophy!”

Some of Davidoff’s cigar offerings include: Davidoff Puro d’Oro, Davidoff Restricted Editions, Davidoff Anniversario Series, Davidoff Traditional Series, Davidoff Grand Cru Series, Davidoff Mille Series, Davidoff Millennium Mix Series, and Davidoff Special Series.

Davidoff also offers a full type of humidors, pipes and pipe cigarettes, cigarette smoking accessories, leather-based items, pencils, and an range of presents which are certain to please everyone in your gift checklist. At Davidoff merchants you can purchase cigar blades, leather-based journey pockets, the personal Davidoff ashtray, Davidoff prestige matches, brass cigar pipes, gilded matchbox addresses, cigar and smoke holders, and cigar instances. Additionally, you will discover publications such as the resource associated with Zino Davidoff, co-founder of the Davidoff Stogie brand name, and publications such as “The Premium Guide to Cigars.”

Besides tobacco range, Davidoff also ventured into Perfumes, Pipes and Humidorsto making expansion to the range of products marketed by the group.

Cigarettes Brand Evolution

Cigarette packaging is no exception. In the case of cigarettes, however, packaging is even more critical for several reasons. Firstly, unlike many other products where the packaging is discarded after opening, smokers generally retain the cigarette pack until the cigarettes are used and keep the pack close by or on their person. Thus, cigarette packs are constantly being taken out and opened, as well as being left on public display during use. this high degree of social visibility leads cigarettes to be known as ‘badge products’. A cigarette package designer, john digianni, states: ‘a cigarette package is part of a smoker’s clothing, and when he saunters into a bar and plunks it down, he makes a statement about himself.’ When a user displays a badge product, this is witnessed by others, providing a living testimonial endorsement of the user on behalf of that brand and product.

Cigarette brands enjoy the highest brand loyalty of all consumer products, with less than 10% changing brands annually. brand choices are usually made early during the life of a smoker, with a high concordance between the brand first smoked and the brand eventually selected as a usual brand. Thus, once a consumer embraces a cigarette brand, it is quite unlikely that they will change. When there is less opportunity to establish brand imagery through traditional methods of advertising, as is increasingly becoming the case as advertising restrictions come into force, packaging plays a more important role in establishing and driving brand image.

The primary job of the package is to create a desire to purchase and try. to do this, it must look new and different enough to attract the attention of the consumer: menthol cigarettes, slims cigarettes. What roles do colour, pack size, and pack construction, for example, play in influencing potential consumers – especially starter smokers, but also other subgroups of consumers – to select one brand over another? What role does packaging play to maintain brand choice against increasing concerns about smoking health risks? Traditionally, the primary function of a package was to simply contain and protect the product. However, factors such as increased competition and clutter on the retail store shelf have meant that for most products, packaging must perform many sales tasks, such as attracting attention, describing the product, and helping to make the sale. the often cited

How to modify the standard product as cigarettes? Vandermeulen advises to look around more attentive. It has become his habit when visiting supermarket to study any novelties, trace change of demand in car industry, sale of expensive clothes and even jewellery. And BAT and competing tobacco Companies have already produced cigarettes with triple carbon filter, to make cigarettes without it would be a mistake. R&D department had to elaborate technology that allows inserting modern filter in thinner cigarettes. Manufacturing process had to be prepared as well: to buy expensive equipment. In December 2007 when Kent Nanotek was the only representative of new class cigarettes this format took 0.5 per cent of tobacco market according to Nielsen data. From that times appeared 17 brands in this category: Winston XS from JTI, Marlboro from Philip Morris and so on. This segment has increased up to 3 per cent, 1.2 per cent of it takes earliest explorer Kent Nanotek.

This year Kent brand has launched cigarettes Kent Convertibles, which’s flavor can be changed by pressing on filter, inside the filter is menthol capsule. Vandermeulen has got involved to elaboration of this product on design stage but he is very proud of it, – he says that Convertibles realize “tendency to customizing”. “If you really wish to create something innovative, you have to trace changes in society. Our actions are dictated by consumers’ requests and this is the only right policy. If looking only on competitors there are no chances to invent something new” – Vandermeulen says.

The most common place a cigarette can be purchased is in a corner convenience store. However, cigarettes can be found in vending machines, airport duty-free shops which allow people to purchase cartons exempt of taxes, and even on ships that sail to international waters to circumvent tax laws. The tag price for a pack of cigarettes may appear to be relatively inexpensive. However, the real hook involves the chemical properties contained in the cigarette particularly that of nicotine. This ingredient has proven to be physically addictive and keeps the consumer purchasing pack after pack. When cigarette companies acquire a new customer often they have a customer for life. The case of mascot Joe Camel is just another example of how marketing ad campaigns change over the years, sometimes by choice due to changing consumer demands, and sometimes the burden brought forth by a successful marketing campaign may be more then a company can handle, as in the case of Joe Camel.

WHERE DO YOUTH SMOKERS GET THEIR CIGARETTES?

More than half of all youth smokers usually buy the cigarettes they smoke, either directly from retailers or
vending machines, from other kids, or by giving money to others to buy for them. Roughly a third typically
get their cigarettes from others (usually other kids) for free, and a small but significant percentage of kids
obtain their cigarettes by shoplifting or other stealing. But where and how youth smokers get their cigarettes
can vary considerably from state to state or city to city depending on such factors as whether the jurisdiction
strictly enforces the laws prohibiting tobacco sales to minors, requires retailers to keep cigarettes behind the
counter, or has banned cigarette vending machines or restricted them to adult-only locations.
Nationwide, older youth smokers are more likely to buy their cigarettes directly than younger smokers, who
are more likely to get their cigarettes from others or by stealing. Some of this difference is explained by older
kids typically finding it easier to buy cigarettes than younger kids. But another powerful factor is that older
youth smokers are more likely to be daily or regular users and regular or heavy smokers in all youth age
groups are much more likely to purchase their own cigarettes than kids who smoke less frequently or are
only “experimenting.” Not surprisingly, the older or more regular youth smokers who buy their own cigarettes
are also major suppliers of kids who do not purchase their own cigarettes but get them from others.
Because of these purchasing and consumption patterns, the roughly half of all youth smokers who regularly
buy their own cigarettes personally consume considerably more than half of all youth-smoked cigarettes.
They also supply a substantial portion of the cigarettes smoked by those youth smokers who typically buy or
borrow their cigarettes from others. As a result, it is likely that roughly three quarters or more of all cigarettes
consumed by kids are purchased by kids – which is why strictly enforcing laws forbidding retailer sales to
kids and raising cigarette prices through tax increases can quickly and significantly reduce youth smoking.
Research On How Kids Obtain Cigarettes
The 2006 Monitoring the Future survey found that 58 percent of 8th graders and 80 percent of 10th graders
said cigarettes were easy for them to get.
The 2003 National Survey on Drug Use and Health (NSDUH) found that among 12 to 17 year olds who had
smoked in the last month, more than three out of five (77%) had purchased their own cigarettes. More than
half (53.3%) had directly purchased their own cigarettes, six out of ten (63.3%) had given money to others to
buy cigarettes for them, three out of ten (30.5%) had purchased cigarettes from a friend, family member, or
someone at school, and a small portion purchased cigarettes over the Internet or through the mail (2.6% and
2.9%, respectively). In addition, six out of ten (62%) had “bummed” cigarettes from others and more than
one of ten (13.1%) had taken cigarettes from others without asking, with just under one percent (0.8%) had
stolen cigarettes from a store. Older underage smokers were more likely to buy directly in stores than
younger smokers. While there have been more recent NSDUH surveys, no questions on youth access have
been asked since 2003.
The 2009 national Youth Risk Behavior Surveillance (YRBS) survey of 9th to 12th graders by the U.S.
Centers for Disease Control and Prevention (CDC) found that 14.1 percent directly purchased their
cigarettes from stores or gas stations, with nearly a quarter of all 12th graders making such direct purchases.3
While the 2009 YRBS did not provide any additional detail, an earlier YRBS showed that 54.5 percent of
those who had smoked in the past 30 days usually purchased their cigarettes directly from a store (23.5%),
from vending machines (1.1%), or by giving money to others to make their purchases (29.9%). 30.4 percent
usually borrowed their cigarettes from others and 4.4 percent usually stole their cigarettes. In addition, older
kids and kids of any age who were daily smokers were much more likely to buy their cigarettes directly from
stores than younger or infrequent smokers. No data was provided on the percentage buying their cigarettes
from other kids.
The 2000 national Youth Tobacco Survey (YTS) found that among high school smokers, 32.2 percent
usually obtained their cigarettes by purchasing them from a store and 25.1 percent usually gave someone
else money to buy cigarettes for them – with 20.9 percent borrowing the cigarettes from others and 2.9
percent taking them from a store or family members.5 The 2000 YTS also found that 57.1 percent of high
school smokers who have purchased cigarettes purchased their last pack of cigarettes by purchasing it from
a gas station, 26.3 percent from a convenience store, and 7.7 percent from a grocery store. No data was
provided on the percentage buying their cigarettes from other kids. No additional YTS data on the specific
sources of cigarettes for youth as been released since the 2000 YTS. But the 2004 YTS showed that 70.6
percent of middle school smokers said that they were not asked to show proof of age when trying to buy
cigarettes from a store. 66.4 percent said they were not refused purchase of cigarettes due to their age.
A 2006 study conducted in the Memphis city school system found that even among 11 and 12 year-old
seventh-graders, 11 percent were able to purchase their cigarettes from stores. In addition, 30 percent got
their cigarettes from friends, six percent from vending machines, and 17 percent stole them.
Making it More Costly or Difficult For Kids to Buy Cigarettes Reduces Youth Smoking
Numerous research studies have found that making obtaining cigarettes as inconvenient, difficult, and
expensive as possible for kids not only reduces the number of kids who try or regularly smoke cigarettes, but
also reduces the number of cigarettes consumed by kids who continue to smoke. Because youth purchases
are the major source of cigarettes smoked by kids, increasing cigarette prices and minimizing the number of
retailers willing to illegally sell cigarettes to kids have each been shown to reduce youth smoking. While
these measures directly affect youths who buy their own cigarettes, they also reduce the number of kids who
buy cigarettes and supply them to other kids for free. Price hikes may also make it less likely that parents
and other adults will give cigarettes to kids, be as careless about leaving their cigarettes where children can
easily take them, or not notice when some of their cigarettes are missing.
In contrast to retail-enforcement efforts, voluntary tobacco industry programs to reduce illegal retailer sales to
kids have not been found to reduce youth sales effectively. Similarly, while total bans of vending machine
cigarette sales will eliminate that source, kids still readily obtain cigarettes from vending machines in those
jurisdictions that restrict vending machine sales to adult-only locations or otherwise regulate vending
machine sales without eliminating them.

Source: http://www.cigarettespub.com/cigarettes-news

Tobacco Treatment and Growing

Plant

Tobacco’s roots don’t go far inside the ground, however mature plant can reach in height (depending on conditions and sort) three meters. During many years practice was bred more than 100 tobacco sorts and all of them were got from two main types. From Virginia tobacco and rural tobacco is bred majority of tobacco sorts that are used for making qualitative production. Except Virginia tobacco in tobacco manufacturing is used Maryland tobacco, Kentucky, Marlboro, Burly, half-Virginia and others.

Tobacco plant contains nicotine that in small quantities has stimulating effect. Also tobacco contains, of course, various aromatic and flavoring agents.Tobacco seeds are quite tiny. In one gram they are approximately 12000 but for getting one plant it is enough only one seed. I.e. for seeding one tobacco field is enough just few grams of seeds.

Germinating

Tobacco must seeds couch. For this they are cropped in trays with bowls with dimensions of small cups and are stored in hothouses approximately 45 days after what they are set out on field. Transplanting itself requires caution, patience and definite skills as even easily damaged roots lead to death of entire plant. Distance between the seedlings depends on local conditions and on tobacco sort. If plants stand closely and, accordingly, shade each other, than leafs come out bright and thin. In that areas where is a lot of sun, for example, on Cube, tobacco plantations are covered with thin light sheds to gibe shadow. This method requires big costs but leafs come out perfect, especially suitable as covering, inside cigar leaf.

Cropping

Tobacco is ready for cropping when leafs reach a definite ripeness. It happens in two-three months after planting in the soil when leafs acquire dark-green color. Cigar tobacco cropping is always made manually as first ripen leafs placed on the very bottom under all others. That is why leafs cropping takes place in several steps.

Drying

In fresh tobacco leaf water content is approximately 85 per cent. With the help of drying it must be led approximately to 25 per cents. During the drying leafs change their color on yellow and brown. During common air dry time and temperature are regulated with the help of curing barns ventilation. During the first stage of drying all fanlights are closed. Later, when leafs begin to acquire necessary color, curing barns are fully opening. Air-curing process is usually lasts from 5 to 10 weeks, depending on climatic conditions.

Another method of air-curing, is so called, Flure-curing was invented in USA. It is used mainly for pipe and cigar tobacco drying that must be especially bright, for example, Virginia t0bacco. Here the matter consists in the pipe that is lying across entire drying chamber and through which heat is blowing. The advantage of this method consists in that except getting specially light tobaccos, it also takes much less time. Entire process takes 4-5 days.

Fermentation

Chemical processes that take place in tobacco during drying process, continue during fermentation. As result of fermentation starch turns into sugar, content of nicotine lowers, proteins disintegrate as well for more small substances. Namely on this stage raw materials transform in tobacco that we know.

Dried tobacco is bind in small wisps which then are laid in big sheaves – per 4-5 tones. Shortly tobacco starts to accumulate temperature. To control it, during the laying in sheaves, from the middle and till the edge are inserted hollow bamboo sticks, in which, in turn, are inserted thermometers. Non-compliance with temperature conditions can lead to situation when aromatic oils that influence tobacco taste can burn out. When, in 4-5 days, temperature in the middle of the sheaf reaches 55-60 centigrade degree, sheaf is separated and tobacco is quickly cooled down after what it is again laid in the sheaves but in such way that tobacco that was previously in the middle would be closer to the margins and vice-versa. Temperature in sheaves starts to grow again but a little slower. When it reaches 60 centigrade degree, tobacco is again moved and it is continued till the temperature doesn’t stop to grow. Usually, for this are enough 5-6 laying.

After this tobacco is ready for packing in so called Serones, briquettes that weigh 60 kg that are transported to plants.

By Helen Kann

Source: http://www.tobaccopub.com/tobacco-info