Filtrona changes name to Essentra

Filtrona PLC – The UK filter and plastics group – announced last week it is changing its Corporate Identity.

From June 26, it will be rebranded as Essentra and Filtrona Filters will be known as Essentra Filter products.

The rebranding is probably a good idea as Filtrona is increasingly less about cigarette filters as the group acquires more businesses with non-tobacco activities.

So what do you think about the new name?

Comments welcome.

1 comment so far ↓

#1 Charlie on 06.12.13 at 2:58 AM

Are they no longer working on reduced harm filters?

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