Dollar General ‘Excited’ About Tobacco Traffic

Selling 33% more than anticipated; full rollout expected in fiscal 2nd half
By Greg Lindenberg

GOODLETTSVILLE, Tenn. — Rick Dreiling, chairman and CEO of Dollar General Corp.–which announced plans in December to roll out tobacco at most of its more than 10,500 discount stores in 40 states by the end of second-quarter 2013–said during its fourth-quarter 2012 conference call on Tuesday that test stores are selling “33% more” tobacco than they thought they would sell.

“We are excited with what we’re seeing in regards to traffic,” he said

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