Going to Pot

Retailers weigh risks, rewards of entering the newly legal marijuana business.

By Melissa Vonder Haar

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Years from now, retailers may look back on the 2012 election as a game changer. Not because of the passage of the Affordable Care Act, not because of any local state measures, certainly not because of President Obama’s re-election.

Rather, 2012 may be remembered as the year things went to pot. Literally.

With voters in Colorado and Washington state approving legalization of commercial marijuana (as opposed to only for medicinal purposes), retailers there could be adding joints at the checkout near the energy-shot display.

Not many were willing to be quoted in this article but as a consultant in the industry it is a topic that will be widely debated as referenced in the full article. LM

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