Ballantyne Brands Secures Long Term Investment Support From Ore Holdings Inc. and NOVT Corp

Firm Also Introduces NEO™ E-Cigs and Acquires Mistic™ E-Cig Brand

CHARLOTTE, N.C., Nov. 12, 2012 /PRNewswire/ — As it bolsters its presence in the growing electronic cigarette market, Ballantyne Brands, LLC, an electronic cigarette provider, has secured long term investment support from Ore Holdings Inc. (Other OTC: ORXE.PK) and NOVT Corporation (Other OTC: NVTP.PK).

The company today also announced the introduction of a new premium brand, NEO™, and the acquisition of the Mistic™ brand of electronic cigarettes for an undisclosed amount.

“We are extremely pleased to have the support of both Ore Holdings and NOVT Corporation,” said John Wiesehan, Jr., Ballantyne Brandschief executive. “This will ensure that Ballantyne has the resources that will enable us to carry out our strategic objective of becoming the leading company in the emerging electronic cigarette market.”

Ballantyne Brands is a leading electronic cigarette provider that enjoys robust brand equity in the growing e-cig market, a strong consumer base, and the full support of its suppliers.

http://money.msn.com/business-news/article.aspx?feed=PR&Date=20121112&ID=15784866&topic=TOPIC_FINANCING&isub=1

2 comments ↓

#1 Vapor Vixen on 11.13.12 at 11:55 PM

This is interesting but why do all the e-cigarette press releases speak “eloquently” about how robust their business is when it is just not true. These guys results just are ludicrous. Mistic has lost it’s luster. Not a good product! Seems like they just think retailers and distributors are pretty damn stupid!

#2 Anonymous on 11.19.12 at 1:45 PM

This could be a good thing as the industry needs a premium product to gain sell thru rather than the business being the cheapest junk that can be made.

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