NDC Infrared Engineering is going to TABEXPO Prague 2011, and here’s why…

“TABEXPO has featured as a key date in the tobacco calendar for many years now and served the industry effectively as the international forum where new business partnerships are forged, old ones refreshed and the latest developments presented to a targeted audience. In a time when many economies are still in a state of flux, TABEXPO stands out as a symbol of continuity and enables us to benchmark our performance in the context of the wider industry.
For NDC, and, we suspect, for the majority of exhibitors, TABEXPO’s value proposition extends well beyond just the number of visitors to our booth and the number of leads we collect, critical though these tangibles are: it’s the informal conversations in the aisles, the social venues and the meeting rooms that we appreciate as an essential source of news, opinion and market intelligence.
The timing and location of TABEXPO 2011 is just right with a 4 year interval between this major global show with the other regional shows ideally occurring at sensible intervals to provide industry continuity. Prague will provide us with an opportunity to launch our new products to as wider international audience as possible which it demonstrated it had the ability to facilitate at the Barcelona event. What’s more, the historic city of Prague, with its proximity to Germany and Western Europe and its ties with the East, and the Czech Republic’s reputation for engineering excellence, bode well for attract a strong international visitor profile allowing us to meet our commercial and technical objectives. It’s also a great city to visit, and easy to get to.
Wishing you all the best for a successful 2011, and looking forward to seeing you at TABEXPO.”
Dr Ian B Benson
Sales & Marketing Director
NDC Infrared Engineering


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