Last week’s World Tobacco (WT) exhibition in Hydarabad India was unexpectantly disrupted.
The cause: Iceland’s now famous Eyjafjallajokull (sic) volcano’s ash cloud eruption causing almost all European flights to be grounded. This extraordinary activity disrupted travel plans stranding many visitors and would-be exhibitors in Europe – including Colin Case the show’s organizer.
It is hard to believe that a volcano erupting in Iceland can disrupt an exhibition in India.
It is now easy to see how an unforeseen event can have large implications for a (tobacco) exhibition.
If you attended – let us know how it went……