Entries from November 2009 ↓

Philip Morris International looking at the e-cig business?

PMI Reported To Be In Negotiations With Ruyan
An OfficialWire report on November 4th said Philip Morris International is in negotiations with Ruyan Group, the manufacturer of the original e-cigarette in 2005. According to an article on Quamnet.com, “Ruyan Group said that an agreement between the Company and Philip Morris International Management S.A. could not be reached on matters relating to the co-operation between them on its ‘electronic cigarettes’ by the end of the first and exclusive phase of negotiations.” It is unclear what the news could mean for the e-cigarette industry, but “Philip Morris wants in,” the report said (OfficialWire 11/4).

Can anyone shed light on this possibility? Is it a possibility? Why Ruyan? If not Ruyan then who? Or is someone just blowing a lot of smoke (vapor)? What would this do to all the competition if it became a reality? Could Marlboro one day have an electronic version? What are your thoughts? Does PMI really want in?