ATLANTA TEST MARKET – MARLBORO MOIST

This week the convenience store industry converges on Atlanta, Ga. to participate in it’s annual trade show. Industry participants will find a “lot of the old” and a “lot of the new” at this impressive trade show. Many interested in the tobacco industry however will have their interests focussed on a pretty impressive looking round tin that has been launched at retail in the Atlanta market by Philip Morris. Here’s your chance to share your thoughts with others regarding this launch!

56 comments ↓

#1 Big Tuna on 09.10.08 at 8:41 PM

For all those folks that thought Marlboro Moist was as good as Copenhagen. Think again if it was true then why did PM go spend 11.7 million dollars. The reason – Marlboro Moist is bad! Even giving it away to consumers didn’t work. I hope they keep a few folks on board to run the moist side of the business. And a serious word of advice from a big time dipping retailer, moist tobacco is not cigarettes and needs to be marketed differently! I wonder if they will understand how to market a product with a shelf life of a couple of weeks. Don’t mess with my Cope!

#2 Peter on 11.02.08 at 9:36 PM

Any one know what is the status with Marlboro Moist in Georgia now that Philip Morris is buying USST?

#3 Stu on 01.11.09 at 11:05 PM

Any one know if PM is going to expand the test? It’s been in Georgia a long time now.

#4 Bill Godshall on 01.12.09 at 2:17 PM

Last week, David Adelman (at Morgan Stanley) reported that Altria will;
– reduce the price of Skoal and Copenhagen by $.30/can in SE states, and
– end its test market of Marlboro MST in Atlanta.

While Adelman also indicated that Altria may test market Marlboro MST in other locations, I suspect that Marlboro MST wasn’t selling well in Atlanta, and that future test markets for Marlboro MST may be with a different tasting (and perhaps different nicotine content) product.

#5 Sunny on 02.13.09 at 12:02 AM

Reading thru all the posting here on this topic it’s obvious the bloggers had it right as PM discontinued the Marlboro brand of moist tobacco.

#6 Copenhagen Charlie on 05.06.10 at 11:58 PM

Pretty interesting thought made in one of the posts. Looks like Redman out dueled Marlboro and WON!

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